My Story

Creative soul, blending vision with skill. From luxury fashion to woodcraft. A creative journey from digital to tangible.

In the vibrant tapestry of my life, creativity has always been the guiding thread, weaving through each chapter with an unwavering presence.

It all began amidst the digital landscapes of web and product design, where I first dipped my toes into the boundless ocean of creativity. Here, I learned to shape pixels and code into immersive experiences, laying the foundation for a lifelong love affair with the art of creation.

As the years unfolded, my passion found new avenues of expression, leading me to the captivating world of photography. Behind the lens, I discovered the power to freeze moments in time, capturing the essence of beauty and emotion in every frame. Photography became more than just a hobby—it became a journey of self-discovery, a way to explore the world through a different lens.

Yet, even as I delved deeper into the realm of visual storytelling, there was a yearning for something more tangible, more grounded. It was this yearning that eventually led me to the corridors of Farfetch, where I assumed the mantle of Senior Vice President. Here, amidst the fast-paced world of luxury fashion and innovation, I found a platform to blend my digital and design expertise with a passion for craftsmanship, redefining the boundaries of creativity with each project.

But amidst the whirlwind of corporate success, a quiet whisper persisted—a call to return to the roots of creation, to reconnect with the raw materials that birthed imagination itself. And so, I embraced the art of woodcraft, discovering a profound sense of fulfillment in shaping timber into timeless works of art. Each piece bore the imprint of my passion, a testament to the harmonious marriage of skill and vision.

Today, as I reflect on the journey that brought me here, I am filled with gratitude for every twist and turn, every moment of inspiration and discovery. For in each chapter lies a story—a story of passion, perseverance, and the unyielding belief in the transformative power of creativity.